IgnitionOne reveals growth of mobile search spending

Mobile search spend in the U.S. increased 333% in the second quarter of 2012 compared to the same period last year, according to IgnitionOne. It now accounts for 14% of total search advertising budgets, up from 12% in Q1 2012.

Tablets make up 60% of that spend with smartphones accounting for the remaining 40%.

"The huge and continued growth in mobile search spending continues to impress and points to the movement of consumers and advertisers to these devices," said Roger Barnette, President of IgnitionOne.

Recently released data by Performics shows that their clients committed more paid search budget to mobile in May (18.4%) than in the previous month.

"Mobile paid search continued to gain on desktop search for our aggregate group of clients in May," writes Ryan Hornacek, Analyst at Performics, on the company blog.

"Mobile impression and click share reached new highs, while smartphone and tablet CPCs remained below desktop."

IgnitionOne also announced that mobile search impressions and clicks were also up year-on-year, rising 130% and 325% respectively.

Tags: click rate, mobile marketing, mobile search, paid search, search budget, search impressions