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BizReport : Advertising archives : June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile ads to the neighborhood level or to city/state/country to help improve campaign ROI.

by Kristina Knight

Localized ads, especially in mobile, are important. While mobile consumers are using devices for more and more things, one leading pastime is finding a local business.

"Especially in today's economy, local businesses all over the world can't afford to waste money on advertising that doesn't work," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We're happy to give them an easy to use self-serve mobile ad tool that delivers real returns on their dollars and helps their businesses grow."

By using hyper-targeting, those mobile consumers can also get localized deals - so an executive in Kansas City could potentially get a hyper-targeted mobile ad for a new lunch spot within walking distance.

"At Jenson USA, we are passionate about connecting with bicycle lovers," said Jason Scott, Email Marketing Manager,, an early adopter of the platform. "With AdLeads, we are able to reach these people on mobile devices and do it in a profitable way. We only pay for leads and not wasted clicks. The leads we've received have been excellent and paid off quickly."

Another early adopter, daily deal site Brownhub, reports a 100% ROI from using AdLeads.

"With AdLeads I can actually connect to an actual person who has explicitly opted-in to receive Brownhub deals," said Adil Qayyum, co-founder and CEO, Brownhub. "There's no more need to pay for clicks. AdLeads is the only way for Brownhub to run mobile ads and get connected with people from the cities we want."

Tags: AdLeads, mobile ad tools, mobile ads, mobile leads, mobile marketing, Pontiflex

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