News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Half of Americans interested in mobile wallet
As mobiles play ever-increasing roles in day to day life, more consumers are interested in using their device to make payments. New research from consultants Carlisle & Gallagher Consulting Group reveals that almost half of Americans are interested in mobile wallets and many are interested in using alternatives to their banking provider.
The news is good for the mobile industry, but not so good for banks. Many of the 48% of Americans who are interested in using a mobile wallet would consider using alternative providers such as PayPal, Google or Apple.
A mobile wallet stores major credit cards, debit cards, prepaid cards, gift cards or vouchers, including PayPal and loyalty programs, in a smartphone or tablet and can be organized using a payment app. Through this app users can view and choose the credit card, voucher, or other option to make a payment.
According to the report, over three-quarters (76%) of those interested in using mobile payments are currently using, or intend to use, mobile banking today. Furthermore, eight in 10 would use PayPal as their mobile wallet provider while only six in 10 would use Google or Apple.
"People have already slowed their use of cash and checks in favor of credit and debit cards. Within five years, half of today's smart phone users will be using their phones and mobile wallets as their preferred method for payments," said Peter Olynick, Carlisle & Gallagher's Card & Payments Practice Leader.
"These customers will be using better tools to help them optimize transaction choices. Banks need to proactively consider how their products will stay 'top of wallet' in the new mobile wallet world."
To learn more about mobile wallets check out Carlisle & Gallagher's webinar, "Looking at the Mobile Payments Market: Do You Want to Be Top of Wallet?", taking place June 20, 2012 at 1:00 p.m. EDT /10:00 a.m. PDT.
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...