News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook ads, comments ineffective at prompting purchases
A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.
If Facebook wants to generate revenue from its 900 million users it can't rely on ads and comments. The Reuters/Ipsos survey of just over 1,000 Americans, 21% of whom had no Facebook account, found that four out of five Facebook users have never made a purchase as a result of a comment or an ad on the social network.
Furthermore, a third of Facebook users were found to be spending less time on the social network and just 20% were spending more time.
Facebook's disappointing IPO hasn't done much to impress the social network's users. Almost half (44%) of those polled said they had a less favorable view of the company since it went public.
According to Reuters' press release, "Facebook declined to comment in detail on the survey, but referred to case studies of companies such as Nutella, which found that a 15% increase in sales was attributable to Facebook, and restaurant chain Applebee's, whose Facebook ads delivered a threefold return on investment."
Earlier this year, ExactTarget conducted a poll that revealed while consumers thought social media messaging influenced their buying decisions more than email, it was actually email that prompted more purchases - Facebook 1%/Twitter 4% vs. email 46%.
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
- Bing rejected 250 million ads in 2015
- Google reveals 180% increase in hacked websites in 2015
- 74% of UK retailers fail to follow up instances of cart abandonment
- Ad Roundup: Releases focus on data
- Survey: SMBs report good start to 2016
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...