News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ebooks now outsell hardbacks
For the first time ever, ebook revenues have exceeded hardcovers, according to new figures released by the Association of American Publishers.
The AAP's figures reveal that, electronic books accounted for $282.3 million in sales in the first quarter of 2012, up 28.1% on last year.
It's the first time that ebook sales have accounted for more revenue than hardcover books, sales of which accounted for $229.6 million in the first quarter of this year, up 2.7% from last year.
The only category in which hardcover books experienced growth was in young adult and children's material. Revenues in this category rose to $187.7 million whereas ebooks reached $64.3, albeit a healthy year-on-year hike from just $3.9 million. As e-reading devices fall in price, and more children have access to e-book readers, this category is set to skyrocket.
Paperbacks continue to lead with $299.8 million in revenue, although there has been a decrease on last year when the format generated $335 million in revenue.
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...