Discounts, coupons attract Father's Day online shoppers this year

Online retailers need to ensure they're prepared for the Father's Day online shopping event. This year, over half (56%) are heading online to purchase their father a gift.

Shoppers plan to spend as much as they did on their mothers, under $100.

What will attract them to a particular brand or store? Ways to save money. Free shipping will attract 59%, discounts would sway 48% and coupons 36%.

Surprisingly, just 2% of respondents plan to purchase gifts from an online store via a mobile device.

However or wherever consumers choose to shop, their shopping will be starting around now. A third of shoppers said they will begin their hunt for Father's Day gifts two weeks before the big day, 28% would wait until the last week and 12% will be waiting until the last minute.

"Consumers are still budget conscience and will look for deals when Father's Day shopping this year," said Graham Jones, general manager of PriceGrabber, in a recent press release. "Even though most shoppers plan to spend under $100 on their Dad this year based on our survey data, it's not surprising to see that retailer tactics such as free shipping, price cuts, sales and coupons will help sweeten the deal when enticing consumers to buy gifts for Dad this holiday."

Tags: ecommerce, Father's Day, gifts, in-store, online shopping, research