News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Connected travelers suffering technology-separation anxiety
Mobile computing devices are keeping travelers connected, but not without some consequences. Many of today's connected travelers are suffering from technology-separation anxiety, with some even putting their health and vacation enjoyment at risk.
I'm off on holiday soon. I'll be staying in a Samoan hut, a 'fale', on a remote beach for a week. My first concerns? Not what the weather will be like, or the food, or the standard of accommodation. Instead, I emailed the owners asking "Will there be a power outlet to charge my smartphone?" and "Can I get a mobile reception?". It appears I am not the only traveler with technology-separation anxiety.
A recent survey conducted by Intel Corporation and commissioned by TNS explores the attitudes of Americans towards travel and technology. It turns out many, like me, are anxious.
"Gone are the days of travel as simple escape of 'daily life' as more people seek to enhance and share vacation experiences in real-time and use technology to truly make travel more fun and more memorable," said Mike Fard, Intel Ambassador.
Do you suffer from technology-separation anxiety? If you can identify with any of the following, then perhaps you do.
- 44% of U.S. travelers feel anxious when travelling without their mobile computing device;
- 87% of 18-29 year olds feel much happier when travelling with their device;
- 46% of travelers said they would compromise personal comfort and even hygiene to access a power source to keep their device charged. Think public conveniences and sitting on the floor in an airport.
- Young travelers are more likely to forego hygiene and comfort to keep their device powered (63%);
- Even personal appearance is sacrificed to ensure enough room in the luggage for beloved devices. 64% would remove toiletries, a hairdryer or even shoes to make room in their suitcase.
There is, however, one stat from the research that doesn't fit my psyche. Over three-quarters of respondents (77%) ranked losing their mobile computing device as more stressful than losing their wedding ring (55%).
- FTC's new 'merchandise rule' to come into effect before Christmas
- Brands: Why content needs better optimization
- Ad Roundup: Partnerships and acquisitions to improve platforms
- Consumers prefer SMS to apps for brand communications
- Physical stores still popular with young fashion shoppers
- Britain has more female gamers than male
- Permission-based email marketers still finding inbox placement hard work
- Study: Mobile driving travel plans
Featured White Papers
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...