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BizReport : Email Marketing : June 20, 2012

Campaigner connects social, email for SMBs

A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.

by Kristina Knight

According to a Pitney-Bowes survey 76% of small businesses report email and social media as the 'easiest to use' and 'most cost effective' for their needs.

"The synergies between email marketing and social media are evident, particularly as email marketers explore the value of enabling their messages to be easily shared on social networks like Facebook and Twitter," said Paul Turnbull, Product Manager, Campaigner. "Instead of having to deal with both an email marketing service and social media management tool, customers now have the ability to share emails on multiple social platforms through one easy-to-use interface. We are excited to deliver on many of the top requests from our customers and look forward to meeting their evolving email marketing needs."

Through the toolset brands can incorporate SWYN (Share With Your Network) and allow subscribers to share emails with their networks as well with a simple click. Messages can be shared through the major social networks including Facebook, Twitter, Google+ and LinkedIn through permalinks. Here's how:

A marketer creates the email messaging - subject line, message content, images - and then add the social links they want through the 'sharebar' on the Campaigner dash. Allowing customers to share emails can increase the reach of campaigns and may even extend how consumers engage with the content and brand.

One other addition - Campaigner is giving marketers the ability to customize how subscribers access and manage preferences for messaging, giving consumers more control over messages.

Tags: Campaigner, email marketing, email social integration, email tools, email trends, social marketing, social sharing

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