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4 Questions with nFluence's Henry Lawson
Just a short time ago the dealBoard app upgraded into the m:commerce space, promising to put all of consumers' daily deal offers into a single place - much simpler to deal with. But not only is the app changing how consumers look at daily deals, it is changing how merchants are adopting the app technology to create deeper conversations with those shoppers.
Kristina: How can retailers more deeply engage with shoppers both online and through mobile to improve revenue?
Henry Lawson, CEO, nFluence: By knowing your customer without asking them to submit all of their personal details and collecting their data without consent. That's what nFluence Media and dealBoard are all about, our interest graph technology allows consumers to receive relevant, targeted marketing messages while ensuring that marketers are not wasting their efforts targeting the wrong audience.
Kristina: What trends are you seeing in m:commerce right now? What do you expect to see as we move into the back-to-school and then holiday shopping season?
Henry: I think one major trend we're seeing is a process of proliferation when it comes to mobile commerce. Every retailer, every deal site, every brand, seems to want to have their own mobile app and offer their own customized shopping experience to the consumer. With all this extra content out there and very small screen to display it, curation is king.
That's where our interest graph technology comes into play. We can match any content to the interests of the user, and we do this in a very pain free, game-like way. As we move into the holiday season and later this year, we expect to see more companies adopting our technology to improve their m:commerce experience.
Kristina: How important will mobile be for the 2012 holidays?
Henry: More important than it has ever been before. Every year more and more of us are doing our holiday shopping online, and the trend will continue this year. Now that more people than ever before have tablets and smartphones, it stands to reason that this will be the biggest year ever for mobile commerce around the holidays and we're pleased to have a technology that maximizes revenues for everybody.
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