BizReport : June 29, 2012 Archive

June 29, 2012 Archive

Mobile Marketing | June 29, 2012

IgnitionOne reveals growth of mobile search spending

Spending on mobile search has increased significantly in Q2 2012, as have impressions and clicks, according to a new report from digital marketing solutions firm IgnitionOne. >>

Mobile Marketing | June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics. >>

Advertising | June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile ads to the neighborhood level or to city/state/country to help improve campaign ROI. >>

Advertising | June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas. >>

Search Marketing | June 29, 2012

Partnership connects search to in-store purchasing

We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now use paid search metrics to connect with in-store purchases. >>