BizReport : June 27, 2012 Archive

June 27, 2012 Archive

Mobile Marketing | June 27, 2012

Placecast, Billeo releases offer mobile, online payment options

Mobile wallets aren't new but they are starting to hit a new stride as shoppers around the globe become accustomed to doing more with mobile devices. The same can be said of online payment processors. New releases this week from Placecast and Billeo are giving consumers more control over payment and reward options in the online and mobile spaces. >>

Research | June 27, 2012

Survey: 80% feel demand-gen campaigns falling short

Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals. >>

Mobile Marketing | June 27, 2012

Mobile payments for cookie fundraising huge success for Girl Scouts

Earlier this year, selected Girl Scout troops in the U.S. began using mobile payment technology for cookie purchases. If recent sales figures are anything to go by, mobile payments will soon be adopted by more troops across the nation. >>

Ecommerce | June 27, 2012

4 Questions with nFluence's Henry Lawson

Just a short time ago the dealBoard app upgraded into the m:commerce space, promising to put all of consumers' daily deal offers into a single place - much simpler to deal with. But not only is the app changing how consumers look at daily deals, it is changing how merchants are adopting the app technology to create deeper conversations with those shoppers. >>

Advertising | June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy. >>

Ecommerce | June 27, 2012

Two-thirds of Brits purchase homewares online

Online interior specialist Wayfair UK has revealed that economic troubles and austerity in the UK have done little to curb spending on homeware items online, particularly among young, new homeowners. >>