News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
June 25, 2012 Archive
Internet | June 25, 2012
Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. >>
Internet | June 25, 2012
Mobile computing devices are keeping travelers connected, but not without some consequences. Many of today's connected travelers are suffering from technology-separation anxiety, with some even putting their health and vacation enjoyment at risk. >>
Ecommerce | June 25, 2012
The total buying power of the LGBT U.S. adult population in 2012 will be $790 billion, according to latest figures. Which brands tick their boxes? A new survey from YouGov reveals the top brands among the gay community, with Android topping the list. >>
Mobile Marketing | June 25, 2012
A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than a camera. The act of location tagging can give marketers are more direct look at how consumers are engaging. Here's how: >>
Social Marketing | June 25, 2012
In another century 'getting pinned' meant a sorority girl accepted a fraternity pin from a boy - a sign of 'going steady' - that they 'liked' one another. At least that's what my mother says. Getting pinned today means something entirely different - although similar. Pins, via new social networking site Pinterest, are a sign a consumers (pinner) likes a brand (pinnee) or product or service. But, do brands really know what makes pinning work for the brand? >>
Advertising | June 25, 2012
According to IBM's State of Marketing 2012 study brands admit there is a gap between the integration of the marketing and IT departments, perhaps most troublesome is that there isn't a unified vision for the brand - and its undertakings - between these departments. The report found nearly half of respondents believe improvements in those areas would be benficial. >>
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...