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BizReport : June 22, 2012 Archive

June 22, 2012 Archive

Advertising | June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen. >>

Social Marketing | June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage with businesses. >>

Mobile Marketing | June 22, 2012

Facebook announces Likes for mobile apps

Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. >>

Blogs & Content | June 22, 2012

Study: Video views via tablet, phone increase but via computer down

US viewers are not only paying to watch some content, but they're spending more time with paid content than ever before - especially via smart device - finds new data out from J.D. Power and Associates. While paid content views via computer are on the decrease, researchers find nearly 20% of tablet and 16% of smartphone owners are catching content on those devices. >>

Social Marketing | June 22, 2012

SocialVibe expands leadership roles

Three additions to the SocialVibe team may push the company farther afield. John Capano, Brett Lofgren and Bob Lonigro are all online ad veterans; the company hopes their new roles will continue their rapid growth. >>