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June 20, 2012 Archive
Advertising | June 20, 2012
New from eXelate two brand tools created to enhance how brands build and use ad models and leverage brand information. Called eXelate maX brand the tools can help marketers in different sectors determine which attributes are most important to their brand - actual purchase intent versus brand recognition, for example. >>
Email Marketing | June 20, 2012
A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard. >>
Internet | June 20, 2012
Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture trust. >>
Ecommerce | June 20, 2012
The European Commission's latest Digital Agenda Scoreboard reveals that, despite the majority of the UK population using the Internet to shop, very few British firms do business online. >>
Mobile Marketing | June 20, 2012
Airlines can attract more mobile customers by allowing them to pay for flights via a mobile device, according to new research from payment processing firm WorldPay. Half of respondents said they would use their smartphone or tablet to purchase an airline ticket if the option was given. >>
Blogs & Content | June 20, 2012
New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched. >>
Trends & Ideas | June 20, 2012
A new service on the social front may have some brands reconsidering social media ads - especially those on Facebook. From Payvment, the solution automatically targets ads based on social shopping data to help increase the engagement factor. Payvment is the top Facebook ecommerce platform. >>
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
- BlueKai rolls out 3rd party data options
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