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BizReport : June 19, 2012 Archive

June 19, 2012 Archive

Social Marketing | June 19, 2012

VerticalResponse unveils social toolset

A new suite of social marketing tools could help smaller businesses compete in the social space. From VerticalResponse, the social offering can help extend the reach of online campaigns by allowing SMBs to create, launch and tweak campaigns across online channels from a single dashboard. >>

Advertising | June 19, 2012

Research: Target ads to insomniacs watching online television.. at night

I hope Red Bull, Sealy and Unisom marketers have read this new research. Companies seeking out insomniacs should target sufferers online, particularly around television content, reveals a new study by audience targeting firm Resonate. >>

Social Marketing | June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as attentive as consumers expect. >>

Advertising | June 19, 2012

Forecast: Mobile to push call-based ads higher

As more consumers move to mobile, businesses are finding more leads calling in via smart and feature phones. If fact mobile calls to businesses are expected to out-pace calls based on desktop search more than six times over. >>

Research | June 19, 2012

OPA: Tablet users access content, react to ads

When it comes to engaging with content tablet users continue looking for more. According to new data from the Online Publisher's Association nearly all (94%) tablet users access content via their device which 67% browse the web and 66% check email. More importantly for advertisers and publishers, the ads found are likely to engage these users. >>