BizReport : June 15, 2012 Archive

June 15, 2012 Archive

Advertising | June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. >>

Email Marketing | June 15, 2012

Direct mail response rates 30 times better than email

The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. >>

Internet | June 15, 2012

British government plans to tackle Internet trolls

People who leave defamatory comments on websites or forums are being targeted in the UK. The British government is currently considering legislation making website operators identify 'trolls'. >>

Social Marketing | June 15, 2012

How social is giving some NBA teams more play

With the NBA playoffs in full swing in America it's no wonder our tweet streams are filling up with team spirit. A new social media report, however, indicates tried-and-true basketball favorites are falling a little behind - at least where social media is concerned. >>

Ecommerce | June 15, 2012

How to combat showrooming in your store

There is a new trend in retail: shoppers coming into stores, researching products and then leaving to make a purchase online. While this practice isn't a great thing for retailers, there are ways to engage those consumers in-store and combat the trend. >>

Mobile Marketing | June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark. >>