BizReport : June 14, 2012 Archive

June 14, 2012 Archive

Ecommerce | June 14, 2012

Biggest daily deals player shuns GDDA code of conduct

In a bid to improve its reputation with both consumers and merchants, industry trade association the Global Daily Deal Association (GDDA) has produced a voluntary, self-regulatory code of conduct. But not all are on-board. >>

Mobile Marketing | June 14, 2012

IMRG/Capgemini: Mobile transactions up, but so is bounce rate

The new IMRG/Capgemini Quarterly Benchmarking Index reveals an incredible rise in mobile transactions in the UK in the past two years, but that this has also been accompanied by a rise in website bounce rate. >>

Research | June 14, 2012

Survey: Dad doesn't know best?

Mr. Fix-It beware. A new survey out from TeamViewer indicates the seat of power - at least where electronics are concerned - is shifting away from Dad and to. . .daughter? In some cases, yes, TeamViewer's research indicates a different demographic is becoming the go-to when there is a computer issue at home. >>

Mobile Marketing | June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information. >>

Social Marketing | June 14, 2012

Study: Social to become more important for businesses

A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan and Deloitte finds more than half (52%) believe social is important for their business now and most (86%) believe it will become even more important through 2015. >>