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BizReport : Mobile Marketing : June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.

by Kristina Knight

ShopAlerts is an opt-in mobile offering, 'fencing' certain areas so that when a shopper enters that area alerts are sent to them from specific stores. A Starbucks, for example, could fence a two block area surrounding their store so that when shoppers arrive they've sent a coupon for a drink or invited to try a new product.

Now a new offering for ShopAlerts - the ability to pay for products from the mobile device.

"Mobile marketing is increasingly converging with mobile payments," said Alistair Goodman, Placecast CEO. "Will [Peppo, new Chief Financial Officer for Placecast] brings deep expertise in working with payments companies - he is an incredibly valuable addition to our team as we accelerate our efforts in mobile monetization."

"I am extremely excited to join Placecast and help the team execute against a hyper growth market opportunity," said Peppo. "Mobile commerce is happening now, and payments and marketing are converging to create a seamless experience for consumers and measurable experience for marketers."

The solution should be available later this summer.

Placecast's ShopAlerts have been available in the US and European markets for a couple of years now; the company is also expanding their offices into Europe. Brands like Subway, SC Johnson and Chico's White House Black Market use ShopAlerts for their various locations. In Europe, Placecast partners with Telefonica's O2 to provide opt-in alerts for consumers.

Tags: geo-fencing, location based targeting, m:commerce, mobile marketing, mobile trends, Placecast, ShopAlerts

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