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BizReport : June 8, 2012 Archive
June 8, 2012 Archive
Advertising | June 08, 2012
iMMedia-C launch to offer more analytical data
A new offering in the online space may show marketers where to go to improve campaign ROI. The iMMedia-C platform was created by C3 Metrics and Marketing Productivity Group to provider more analytical ROI information. >>
Advertising | June 08, 2012
Brightroll: Video advertisers believe digital as important as TV
New data out from Brightroll indicates more video advertisers are seeing the benefits of digital - so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. >>
Mobile Marketing | June 08, 2012
How to use mobile to more deeply engage
A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are engaging via mobile in-stores. Here's how brands can capitalize: >>
Latest Headlines
- Elance: Remote hiring sees 60% jump
- Engajer integrates to LinkedIn
- JiWire: Mobile engaging travel consumers
- Drama, inane ramblings and parents turn teens off Facebook
- Survey: UK consumers re-think loyalty to brands
- PPA: Digital magazines boost demand for print editions
- Tapjoy: Ad engagements preferred by mobiles
- European silver surfers' media consumption moving online
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