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BizReport : June 6, 2012 Archive

June 6, 2012 Archive

Advertising | June 06, 2012

TruSignal, eXelate partner for audience targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. >>

Social Marketing | June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network. >>

Social Marketing | June 06, 2012

Study: Users worried about Facebook privacy

When it comes to social networking, consumers aren't slowing down. However, a new study indicates consumers' worries about privacy in the social space are increasing - specifically photo privacy. >>

Ecommerce | June 06, 2012

comScore: Better online returns may improve satisfaction

When it comes to online shopping an easy buy process is mandatory, but of growing concern is the returns process. A new report out from comScore indicates a simpler return process could improve shopper satisfaction. >>

Mobile Marketing | June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices. >>