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BizReport : Ecommerce archives : May 30, 2012

Two releases to ease mobile payments

Two mobile options may make it simpler for consumers to make payments through mobile devices, and that could save retailers and other businesses money by decreasing their mailing services.

by Kristina Knight

First, Paypal and ERPLY have partnered to offer a mobile payment solution for shoppers in-store. For the consumer, it's a simple payment process: simply 'check in' to a store through a mobile device and pay with an existing Paypal account. Shoppers do need the iPhone Paypal app.

And for retailers, the solutions allows them to see their customers in-store - to see how and when they shop and what items are of interest. This information can be used to create more relevant customer messaging and even loyalty/reward incentives.

Jim Bruene of NetBanker said "Businesses are quickly realizing that it's both costly and difficult to drive adoption around singular payment apps, and want a solution that enables customers to do it all in one place, without requiring them to go to multiple sites, with multiple logins."

And from doxo, a mobile payment option for Android users and expanded functionality for the iPhone mobile payment option. Through the platforms consumers can make bill payments through their mobile devices and also receive bills - cutting the amount of physical mail cluttering their mail boxes.

"We've seen that doxo users pay their bills an average of 10 days sooner than they would through traditional mail because it's simple and more convenient," said Steve Shivers CEO of doxo. "By adding this functionality to our doxo Mobile app, companies now have a more efficient payment option to offer to their customers, without having to develop their own app."

Users first create a doxo account and then from that single account and password can receive and make payments as well as access documents.

In addition to customers paying bills sooner, businesses allowing mobile payments have seen up to 80% savings in sending bills and receiving payments.

Tags: doxo, ecommerce trends, ERPLY, mobile commerce, mobile marketing, mobile payments, Paypal

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