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BizReport : Ecommerce archives : May 10, 2012


Record-breaking rain does nothing to boost online sales in UK

Inclement weather often prompts consumers to head online, but the latest online sales figures from the British Retail Consortium reveal that even the wettest April on record can't halt the downward trajectory of the country's retail sector.

by Helen Leggatt

rain.jpgThe growth in online sales in the UK for April 2012 was the weakest since November last year, according to the BRC-KPMG Retail Sales Monitor for that month. Even the cold and wet conditions didn't tempt shoppers online.

Online sales grew by just 9% in April, 2012, compared with growth of 14% for the same month last year. Stephen Robertson, director general of the BRC, says it's a "general trend" for online retail, a sign that the market is maturing.

However, even Robertson was surprised that the weather didn't boost online sales. "You'd think relentless downpours would help online retailing as people shop more at home, and there was some extra interest in gear for cold and wet weather but any gains there were more than offset by people switching away from summer goods and by continuing consumer caution," he said.

The growth in online sales was offset by falling high street sales which fell back 1% compared to last April's growth of 6.9%.






Tags: ecommerce, high street, online retail, online sales, research, retail brand, retail sales, UK








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