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Pols turn to mobile to engage consumers
As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according to MediaVest; to date the Obama Presidential Campaign has spent $19 million on digital campaigns.
Much of that spend, for both Democrats and Republicans is being pushed into the mobile space - specifically into mobile sign-up ads which allow users to sign up to hear from candidates without leaving their mobile device or app -finds the report.
"The Jack Orswell for Congress campaign immediately received sixty new sign-ups for less than twenty dollars," said Brian Queen, Communications Director for the campaign. "AdLeads is easy-to-use and affordable -- it's a very cost-effective way to generate interest with voters. The AdLeads mobile platform will be a key element of our Congressional campaign marketing strategy, going forward."
"In 2008, the Obama Presidential Campaign used signup ads to build email and social communities and help get the President elected. Today, we've built on that relationship and are working with a large number of political candidates and campaigns as they've taken their campaigns mobile," said Zephrin Lasker, Co-founder and CEO, Pontiflex. "We're glad to help them as they look to grow and mobilize their support base."
Meanwhile, related data from Manta indicates which direction Small Businesses may vote. According to their more than 55% of SMBs in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin are leaning to the Republican side of the vote.
Why Republican? 48% say Republicans are better supporters of small business needs and concerns. About 25% say Democrats are their biggest supporters - a decrease of 6% since Manta's January poll.
"As we are less than six months away from the election, it is critical that the presidential candidates still in the race focus on important issues affecting SMBs, such as job creation and healthcare," said Pamela Springer, CEO of Manta. "Small businesses play a key role in the national economy, and are a strong driver of innovation. Manta supports these small business owners through a unique platform built specifically for them, enabling this influential group to share and voice their opinions."
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