News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
NextMedia taps Marketron to drive revenue, build loyalty
Media group NextMedia has tapped Marketron to help build a deeper understanding of their data. Beginning May 1, they'll integrate the Marketron Mediascape to not only delve deeper into their metrics but also to build loyalty from their listeners.
NextMedia has 33 radio stations in 8 markets across the US. Through the Mediascape integration, NextMedia will have an open technology platform which should help with traffic - scheduling ads - as well as driving more revenue and helping to build listener loyalty.
"Marketron continues its commitment to excellence by offering our customers cutting-edge technology that addresses their needs and drives greater results and efficiencies for them," said Jeff Haley, Marketron's president and CEO. "Our relationship with NextMedia is a testament to the long standing connections we foster with each of our clients."
Marketron's Master Data Management tool will work with Marketron Traffic and the Digital Management tools to aggregate data between NextMedia's markets and within the different mediums to deliver better insight into how the stations are performing, how the loyalty program is building and what that means for the company as a whole.
"It is essential that our solutions provider meet all of our enterprise reporting needs, as well as provide the flexibility and operating backbone to power our revenue targets in emerging mediums," said Donahoe, President of NextMedia Group. "We chose Marketron because of the many benefits provided by Mediascape and our confidence in Marketron to support the continued growth of NextMedia."
Marketron offers business software solutions for media companies.
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...