NextMedia taps Marketron to drive revenue, build loyalty

NextMedia has 33 radio stations in 8 markets across the US. Through the Mediascape integration, NextMedia will have an open technology platform which should help with traffic - scheduling ads - as well as driving more revenue and helping to build listener loyalty.

"Marketron continues its commitment to excellence by offering our customers cutting-edge technology that addresses their needs and drives greater results and efficiencies for them," said Jeff Haley, Marketron's president and CEO. "Our relationship with NextMedia is a testament to the long standing connections we foster with each of our clients."

Marketron's Master Data Management tool will work with Marketron Traffic and the Digital Management tools to aggregate data between NextMedia's markets and within the different mediums to deliver better insight into how the stations are performing, how the loyalty program is building and what that means for the company as a whole.

"It is essential that our solutions provider meet all of our enterprise reporting needs, as well as provide the flexibility and operating backbone to power our revenue targets in emerging mediums," said Donahoe, President of NextMedia Group. "We chose Marketron because of the many benefits provided by Mediascape and our confidence in Marketron to support the continued growth of NextMedia."

Marketron offers business software solutions for media companies.

Tags: advertising, advertising tools, Marketron, NextMedia, radio