New tools to improve online, mobile space

First, from Internet Broadcasting, new HTML5 products to improve the richness of mobile advertising, The products including leaderboards, animated banners, expanding rich-media and in-ad video options. The units are powered by Celtra. Once launched, users can click-to-call, swipe, watch video, complete puzzles or engage in other ways with the content offered.

"[We]can help our advertisers reach customers in more effective ways -- whether it be on their desktop, tablet or smartphone," said Reed Varner, Vice President, Internet Broadcasting's Digital Agency. "By surrounding the Celtra technology with our total solution of creative development, execution, trafficking and campaign management, we can provide IB clients an entirely new suite of ad products that extend the reach and impact of their advertisers' digital campaigns."

Meanwhile Brainshark's SlideShark 1.6 releases today into the mobile space, offering mobile users enhanced presenter modes for slide presentations. Through the upgrade sales staff or small businesses can view, share and track PowerPoint presentations through iPad. The new additions allow the user to adjust timing, view slides and animation counters while viewers see only the main presentation.

Finally, BlueKai has launched a new partner program which allows advertisers to look at the more than 100 partners in the BlueKai space to determine which might make a good fit for them. The partnerships include Media, Branded Data, App Partners, DMP Partners and Privacy Partners.

Omar Tawakol, CEO of BlueKai, said, "Our vast network of partners is an indication of the growth of data-driven choices that are now available to marketers and publishers to better realize the potential of data. This new partner program was created to make this ecosystem more accessible to marketers who are evaluating these innovative services and to create partnership dialogue among various solution providers."

Through the program marketers choose the type of partners needed to improve campaigns; data from those partners can then be used to improve targeting and relevancy or to better manage and monetize ads/content across the online space.

Tags: advertising, advertising tools, BlueKai, Internet Broadcasting, mobile marketing, mobile tools, SlideShark