New release makes finding, sharing content simpler

Publishers, a new app in the marketplace could push your content farther into the field. From Taptu, the online app makes it simple for readers to engage with content - and then share that content through their circles.

by Kristina Knight

Using HTML5, the mobile site is viewable across screens making it simple for readers to engage across platforms.

"Taptu's main advantage has always been our powerful search and aggregation technology that allows us to take any topic, source or keyword search and create a beautiful news reading experience around it," said Mitch Lazar, CEO of Taptu. "Today we are taking a huge step towards making Taptu a universal tool for both discovering and sharing all your personal interests."

Taptu isn't new to the content field. Readers have been able to create customized content 'streams' for a while now, but the platform upgrades now make sharing that content simple, too. The reader need only aggregate content - blog posts, magazine and newspaper articles or other content - and then they can share those links through their social circles and via email.

Content consumers can read across devices, too. For example, if an iPad user creates a Taptu stream, that content is also viewable and shareable through their iPhone or other devices.

Sharing content through the big social networks - Twitter, Facebook and LinkedIn - can give publishers and content creators greater reach. If one reader shares a content link through Facebook, for example, their followers will see that link and many will click to read themselves. And then they share and on and one.

Tags: content aggregator, content consumption, content trends, mobile content, mobile marketing, Taptu