News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More than half of adults 'concerned' about Facebook privacy
When it comes to social networking everyone is doing it - or it seems that way - but a growing number of social networkers are also becoming concerned with the privacy of these online hangouts. A new study, fielded in Q1 2012 by Webroot, finds over half (56.7%) of adults are at least 'slightly' concerned about privacy on Facebook.
Nearly one-third are 'very or extremely' concerned with Facebook privacy according to the Webroot study. Interestingly, men were slightly more concerned with Facebook privacy (57% vs. 55%) thank women. Globally speaking, Australian's (62%) are most concerned about privacy issues, followed by the US (58%), UK (54%) and Singapore (50%).
People are also becoming more cognizant of what they share on social networks, not that bosses and potential employers are also in the space. More than one-third (36%) have removed 'inappropriate' information or something they wouldn't want an employer to see (37%) from Facebook's Timeline. Other content being removed: embarrassing and illegal content as well as content users don't want parents/significant others to see.
In light of Facebook's impending IPO, it would make sense for brands using Facebook to take note of the privacy issues consumers see. That said, there is much to be excited about from a marketing standpoint from Facebook.
"Facebook has barely scratched the surface when it comes to mining their social graph data and looking for ways to integrate 3rd-party data to make ads more relevant. Anyone who thinks they are not going to crack this code is simply nuts," said Christian Taylor, CEO, Payvment. "With the IPO, you're going to see Facebook start innovating faster. I think some of things they're testing right now with Credits will move and mature much more quickly."
"Facebook is trying to engineer an advertising revolution by changing the way advertisers talk to their consumers. They are creating a whole new advertising model centered around social connections and word-of-mouth," said Victoria Ransom, CEO, Wildfire.
More from Victoria and Christian - including their thoughts on what advertisers will see from Facebook post-IPO - on Monday.
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...