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BizReport : Ecommerce : May 10, 2012


More people using online tools, platforms to shop

According to comScore US retail ecommerce spending (Q1 2012) pushed past $44 billion, that is a 17% Year over Year increase. The hottest product categories included Digital Content/Subscriptions, Computer Software and Electronics. Researchers also found that more than one-third (38%) of tablet owners have made a purchase via the device.

by Kristina Knight

"The first quarter of this year was especially strong for retail e-commerce as we returned to year-over-year growth rates in the high teens, numbers we haven't seen since 2007," said comScore chairman Gian Fulgoni. "While the economic recovery continues to be painfully slow, the channel shift to e-commerce appears to be accelerating. This presents opportunities but also challenges for brick-and-mortar retailers if they can't hold onto their offline market share in the digital world. E-commerce has reached critical mass in several product categories, and it will be important to monitor these sales trends by category in order to correctly gauge the impact e-commerce is having on overall retailer performance."

Full results will be released in a webinar May 17.

Even offline, mobile devices are becoming more important for shoppers. According to a new report from eMarketer - even grocery shoppers are looking to online devices to ease the shopping experience. Only about 12% of US consumers shop for groceries online (monthly); instead these shoppers are using online and mobile avenues to research shopping trips, get coupons and research products.

Krista Garcia authored the new "US Digital Shopping: Meeting Demand at Home, In-Aisle and On the Go" says online tools are helping physical stores sell merchandise.

"Over time, digital innovations will play a significant role in the success or failure of offline grocery stores," said Garcia. "Meanwhile, a number of retailers have begun to get more imaginative in their approaches to marketing and selling."

According to the report most consumers use techy tools like self-checkouts (64%), store websites (55%) and Information/Coupon/Recipe Kiosks (49.7%) in stores.

Tags: comScore, ecommerce, ecommerce tools, ecommerce trends, eMarketer, Q1 2012 retail ecommerce spend, shopping shopping










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