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BizReport : Ecommerce archives : May 01, 2012


Kindle setting Amazon sales on fire

Amazon's Kindle is certainly firing up the online retailer's sales, according to new sales figures released this week.

by Helen Leggatt

Amazon.com has revealed its latest financial results that show sales were up by a third in the first quarter of 2012 beating projections. In the three months to 31 March sales grew by 34% to $13.18 billion, up from $9.86 billion during the same period a year ago.

Electronic products continued to make a strong contribution to sales. Amazon's Kindle Fire was the online retailer's best-selling product in that first quarter on both the US and the UK sites. Amazon's Kindle tablet was also the most-gifted and most wished-for product since its launch in November last year.

Amazon's founder and CEO Jeff Bezos announced there are now more than 130,000 new, in-copyright books that are exclusive to the Kindle Store.

"We have an inexhaustible supply of each title so you never have to wait in a queue for the book you want," added Mr Bezos. "Kindle is the bestselling e-reader in the world by far and I assure you we'll keep working hard so that the Kindle Store remains yet another reason to buy a Kindle."

Bezos' comments are backed up by recent data from comScore. According to comScore, the Amazon Kindle Fire accounted for over half (54.4%) of the US market for Android tablets at the end of February 2012. The Samsung Galaxy Tab is in second place in the market and the Motorola Zoom tablet in third.






Tags: Android, digital market, e-book, online retail, tablet








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