News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
JiWire: Wi-Fi connections important for shopping consumers
Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users citing the faster connection as the reason they're using public Wi-Fi over 3G/4G connections.
In March, comScore found the top smartphone platforms were Google (51% market share), Apple (30.7% market share) and RIM (12% market share); 106 million Americans are now using smartphones. Texting (74%), downloaded apps (50%) and mobile browsers (49%) were the three top actions used on smartphones.
Another hotspot? According to the latest JiWire Mobile Audience Insights Report mobile wallets are also gaining steam. More than one-third (37%) of mobile consumers are now utilizing mobile wallets (Q1 2012); their research also shows nearly 10% of those who haven't used a mobile wallet are interested in the concept. Of those using mobile wallets nearly half (46%) use Paypal, 29% have used Amazon and 18% have used Google Wallet.
"This rapid adoption of mobile wallets reinforces that the market is reop for this sort of technological advance. Consumers seem to be both comfortable and curious about using their mobile phones to purchase," said Dee Dee Paeseler, Director of Strategic Marketing, JiWire. "Brands and retailers should take note: this trend is key in closing the loop, making location context even more important as the peak intersection point for reaching the right consumers at precisely the right time."
Meanwhile, Wi-Fi traffic from smartphones has increased to 31% while tablets account for 14% of Wi-Fi traffic. Laptop traffic has decreased from 70% (Q1 2011) to 55% (Q1 2012).
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
- Ad Roundup: New solutions for personalization, collaboration
- How brands can better manage social
- How data impacts marketing automation
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...