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BizReport : Mobile Marketing : May 31, 2012

iPhone users gobble up data

When technology research firm Analysys Mason analysed the data usage of smartphone users they found that Apple's iPhone owners were far more data-hungry than any other.

by Helen Leggatt

Analysys-Mason-logo_1.jpgUse of data by iPhone users eclipses that of Android, Windows or Blackberry devices, found Analysys Mason.

The report, based on data derived from Arbitron Mobile's on-device monitoring app that provided access to the smartphone behavior of more than 1,000 panelists for two months in the U.S., U.K., France, Germany and Spain, found that iPhone users account for 80% of the top 10% of heaviest data users.

In the U.S., 30% of consumers used more than 500MB of data a month, compared with 13% in France and U.K., and only 8% in Germany.

"Average smartphone data traffic levels are very heavily skewed by the high data usage of a small group of individuals," said Analysys Mason in a recent press release. "Based on our analysis, this high usage at the top end of the user base means that average monthly smartphone data traffic levels - which stood at 807MB per month for our panel - are 3.5 times higher than median data traffic levels generated by individual users (221 MB per month)."

Tags: iPhone, mobile data, mobile trends, research

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