News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Genome: Yahoo's answer to big data analytics
With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.
Rumored to be launched in July, 2012, Yahoo's Genome promises to be a next generation audience buying solution that makes digital advertising more targeted and transparent.
The powerful technology allows advertisers to leverage registration, search and behavioral data on Yahoo users as well as data from AOL, MSN and other comScore 1000 websites.
Genome is yet another player in the trend for big data analytics - analyzing terabytes of data with just the click of a button at jaw-dropping speeds.
According to Yahoo's press release, Genome's analytics tools are designed to help "overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques" and maximize ROI.
While some businesses have developed their own analytics solutions, big data solutions like Genome and Google's recent offering, BigQuery, provide less resource-heavy hardware and software requirements for smaller outfits.
"Imagine a large online retailer that wants to provide better product recommendations by analyzing website usage and purchase patterns from millions of website visits," says Google Product Manager, Ju-kay Kwek. "Or consider a car manufacturer that wants to maximize its advertising impact by learning how its last global campaign performed across billions of multimedia impressions. Fortune 500 companies struggle to unlock the potential of data, so it's no surprise that it's been even harder for smaller businesses."
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...