News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecast: Aussie ecommerce to $13 billion by year's end
There is one group of consumers growing faster than any other in the Land Down Under: the group of online shoppers. A new forecast out from eMarketer suggests 70% of Australians will be shopping online by the end of 2012 - and that number will help push online sales from AU$10.5 billion (2011) to more than AU$13 billion by year's end.
This is both good and bad news for Australian retailers: good because a growing number of shoppers are buying online, bad because many are turning to international sellers for products.
"US retailers have already targeted Australia, but there is plenty of room for expansion," said Jeffrey Grau, eMarketer principal analyst. "Besides sharing linguistic and cultural affinities, Australia does not require duty on imports under AU$1,000 ($1,031). Plus, the strength of the Australian dollar further adds to the attractiveness of this market."
In fact, the lack of some big-brand retailers having an online presence is helping Aussie shoppers find international brands - those from the US, UK and other nations. But those bigger brands are quickly adapting.
"Australian businesses are continuing to embrace the online sphere. Even companies such as David Jones are now expanding their online offerings to mitigate the risk posed by international entrants into the Australian market," writes Michael Daley, Hitwise Australia.
For February the top retail websites were OZsale.com.au (6.77% share), brandsExclusive (5.6% visit share) and ASOS (4.74% visit share). The top overall websites included Google Australia (10% visit share), Facebook (6.59% visit share) and YouTube (3.04% visit share).
Meanwhile, the NAB Australia reports local online sales increased 25% in 2011 while international online sales increased by 40%.
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
Featured White Papers
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...