News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecast: Aussie ecommerce to $13 billion by year's end
There is one group of consumers growing faster than any other in the Land Down Under: the group of online shoppers. A new forecast out from eMarketer suggests 70% of Australians will be shopping online by the end of 2012 - and that number will help push online sales from AU$10.5 billion (2011) to more than AU$13 billion by year's end.
This is both good and bad news for Australian retailers: good because a growing number of shoppers are buying online, bad because many are turning to international sellers for products.
"US retailers have already targeted Australia, but there is plenty of room for expansion," said Jeffrey Grau, eMarketer principal analyst. "Besides sharing linguistic and cultural affinities, Australia does not require duty on imports under AU$1,000 ($1,031). Plus, the strength of the Australian dollar further adds to the attractiveness of this market."
In fact, the lack of some big-brand retailers having an online presence is helping Aussie shoppers find international brands - those from the US, UK and other nations. But those bigger brands are quickly adapting.
"Australian businesses are continuing to embrace the online sphere. Even companies such as David Jones are now expanding their online offerings to mitigate the risk posed by international entrants into the Australian market," writes Michael Daley, Hitwise Australia.
For February the top retail websites were OZsale.com.au (6.77% share), brandsExclusive (5.6% visit share) and ASOS (4.74% visit share). The top overall websites included Google Australia (10% visit share), Facebook (6.59% visit share) and YouTube (3.04% visit share).
Meanwhile, the NAB Australia reports local online sales increased 25% in 2011 while international online sales increased by 40%.
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
- Weekend Shopping Roundup: Mobile hot, social is not
- Top 3 tips to improve SMB security
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...