BizReport : May 29, 2012 Archive

May 29, 2012 Archive

Mobile Marketing | May 29, 2012

M-commerce quadruples in past two years

Over two-thirds of smartphone users now shop online using their device, according to new research from eDigitalResearch and Portaltech Reply, quadruple the number that did so two years ago. >>

Loyalty Marketing | May 29, 2012

First contact resolution a must for successful customer service

Great customer service can boost key online metrics and is important to success in today's social climate. As consumer expectations rise, tolerance for poor service decreases. ClickFox's second annual Consumer Tipping Points survey reveals what customer service issues frustrate consumers the most, and how they respond to negative experiences. >>

Advertising | May 29, 2012

Release offers buy-it-now in Private Marketplace format

A new release from MoPub may change the way advertisers interact with consumers via the mobile space. MoPub's Private Marketplace offering is similar to the buy-it-now format available from online auction hubs like eBay. >>

Advertising | May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules? >>

Research | May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways include: >>

Advertising | May 29, 2012

Offering puts the intent in local ads

A new offering in the local space could give local businesses a bigger impact in the social space. From LocalResponse, the platform is called Intent Targeting and it basically takes the social updates from consumers and offers relevant targeting based on those updates. >>

Mobile Marketing | May 29, 2012

Pols turn to mobile to engage consumers

As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according to MediaVest; to date the Obama Presidential Campaign has spent $19 million on digital campaigns. >>