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BizReport : May 23, 2012 Archive

May 23, 2012 Archive

Mobile Marketing | May 23, 2012

40% of smartphone users have redeemed a coupon via mobile

A new survey from reveals that mobile coupons are fast becoming popular with bargain-hunting consumers. Today, four out of ten smartphone users have redeemed a coupon on their mobile device. >>

Social Marketing | May 23, 2012

Gain instant Facebook Fans in-store with the Like Machine

A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to see if businesses like his Like Machine. >>

Internet | May 23, 2012

Consumer survey reveals increasing comfort with online banking

Consumers are more confident with online banking, reveals a survey by digital and direct agency Rosetta, with over half now preferring to do their banking online. >>

Research | May 23, 2012

Why gaming keeps growing in the US

It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to kill time. >>

Blogs & Content | May 23, 2012

Ford moves into reality TV realm with new series

Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to engage new and existing customers with Ford's first all-electric, no gas vehicle? >>

Advertising | May 23, 2012

DoubeVerify's AdView ups the measurement ante

This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. >>