BizReport : May 22, 2012 Archive

May 22, 2012 Archive

Social Marketing | May 22, 2012

Survey: 70% of social media complaints ignored

Social media is increasingly becoming the go-to place for consumers to make complaints or seek out customer service, but A T Kearney's Annual Social Media Survey reveals that many companies are ignoring this fact. >>

Advertising | May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome. >>

Social Marketing | May 22, 2012

GroupM taps Buddy Media for social

GroupM, the parent company for media agencies including MEC, MediaCom and Mindshare, has tapped Buddy Media for social ads. Through the new partnership GroupM will use the BuyBuddy social advertising product. >>

Ecommerce | May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report, will push gamification to new levels by 2015 - and is why brands need to begin strategizing for gamification now. >>

Internet | May 22, 2012

SMBs: Get website analysis free this week

It's National Small Business Week in the US, and to give a little bit back, vSplash is offering free website analysis to SMBs. Why is this important? Recent data from BIA/Kelsey and vSplash indicates several areas in which your SMB site might be underperforming. >>

Social Marketing | May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards. >>