BizReport : May 21, 2012 Archive

May 21, 2012 Archive

Email Marketing | May 21, 2012

More than a third of Brits read email on mobile

Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. >>

Advertising | May 21, 2012

After almost 20 years of banner ads, who is clicking?

Internet users have been presented with banner ads for nearly 20 years, but who's clicking them and who's not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don't click. >>

Ecommerce | May 21, 2012

Forecast: Aussie ecommerce to $13 billion by year's end

There is one group of consumers growing faster than any other in the Land Down Under: the group of online shoppers. A new forecast out from eMarketer suggests 70% of Australians will be shopping online by the end of 2012 - and that number will help push online sales from AU$10.5 billion (2011) to more than AU$13 billion by year's end. >>

Advertising | May 21, 2012

Report: Up to 80% video ads abandoned in beginning

A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you video advertisers run to pull advertising, though, researchers suggest even abandoned ads expose the consumer to the product and that is something to be happy about. >>

Research | May 21, 2012

Store brands continue to gain on National brands

One lesson learned from the 2008 recession - and that isn't being quickly forgotten by a number of cash-conscious consumers - is that store brands aren't that different from their national counterparts. According to a new report from Ipsos Marketing store brands continue to gain ground on national brands, even as the economy continues to recover. >>