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BizReport : May 17, 2012 Archive

May 17, 2012 Archive

Social Marketing | May 17, 2012

Wildfire study reveals best type of social campaign

With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser standpoint. >>

Mobile Marketing | May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format. >>

Ecommerce | May 17, 2012

1 in 4 Brits to shop via interactive TV by end 2014

We've got e-commerce, m-commerce and even F-commerce but the new buzzword will soon be TV-commerce as new research suggests that one in four people in the UK will regularly use an interactive TV to shop by the end of 2014. >>

Mobile Marketing | May 17, 2012

Mobile users aren't parting with cash for apps

Smartphone users love apps and the number per device increased signifcantly last year, found Nielsen. However, according to new findings from ABI Research, most people aren't prepared to part with cash for an app. >>



Ecommerce | May 17, 2012

Studies: Targeting improves in-store buys, mobile ads missing mark

A new report out from Legolas Media and SymphonyIRI links online targeting to an increase of nearly 20% for in-store sales. According to the study of more than 50 million rich media and banner impressions on premium websites targeting ads according to purchase history led to the largest increase in in-store buying. >>

Ecommerce | May 17, 2012

Demandbase platform IDs customers in real time

A new offering from Demandbase takes real time targeting from the ad buying world and into the website visitor world. Called the Real-Time Identification Module, it allows businesses using the Drupal CMS platform to target web visitors as they land on the website, offering the most relevant content and information in real time. It is geared for business to business (B2B) clients. >>