BizReport : May 16, 2012 Archive

May 16, 2012 Archive

Advertising | May 16, 2012

Bizo launches real time bidding option BAX

A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real time option. >>

Internet | May 16, 2012

Freemium model works well for online movie, video industry

Over 4 out of 10 consumers have subscribed to a new product or service as a result of being offered a freebie, according to new research from iYogi Insights. >>

Social Marketing | May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. >>

Ecommerce | May 16, 2012

Despite recession UK luxury shoppers to spend more in 2012

Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession. >>

Advertising | May 16, 2012

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. >>

Research | May 16, 2012

Reports: Apple to continue tablet dominance

When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move steadily forward. >>