BizReport : May 9, 2012 Archive

May 9, 2012 Archive

Mobile Marketing | May 09, 2012

Why travel advertisers need to think mobile

Earlier this year eMarketer noted more than 12 million travel-minded consumers used a mobile device to book a trip (2011); mobile consumers booking trips via mobile are expected to triple over the next four years, making the mobile channel an important one for travel brands. New research shows how travel-minded consumers are now engaging with mobile content. >>

Internet | May 09, 2012

Is the online One Percent Rule outdated? The BBC thinks so.

New research from the BBC says that online participation is now the rule, not the exception, with over three-quarters of the UK population coming out of the shadows to engage online. >>

Ecommerce | May 09, 2012

Social Commerce: Pinterest drives more website transactions than Facebook

New data, released by online fashion boutique Bottica.com in an infographic, reveals that Pinterest is beating out Facebook when it comes to social commerce in areas such as traffic and average order value. >>

Internet | May 09, 2012

Idaho, Texas among friendliest for SMBs, finds survey

When it comes to starting a new business, forget California and New York. According to a recent survey from Thumbtack and the Ewing Marion Kauffman Foundation SMBs like Texas and Idaho more when it comes to starting a new business. The most business-friendly region (US) according to the survey was the South. >>

Blogs & Content | May 09, 2012

Release turns reviews into ads

inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early results, click-thrus for inPowered Stories reached 0.59%; typical CTRs (US) reach about 0.09%, according to Nielsen data. >>