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BizReport : May 8, 2012 Archive

May 8, 2012 Archive

Mobile Marketing | May 08, 2012

Zynga sneaks brands into Draw Something game

Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. >>

Ecommerce | May 08, 2012

Affluent males spending big online

When men get rich, they go shopping... online. New research from digital marketing agency iProspect has identified a huge segment of males that spend thousands on luxury items online. >>

Email Marketing | May 08, 2012

By end of 2012 more email will be read on mobile than desktop

The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the end of 2012. >>

Mobile Marketing | May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users citing the faster connection as the reason they're using public Wi-Fi over 3G/4G connections. >>



Advertising | May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to target larger online audiences. >>

Social Marketing | May 08, 2012

Study: The social login preferences of consumers

A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and retailers that required website registration to make purchases. >>