May 4, 2012 Archive

Advertising | May 04, 2012

Social media ad spend overtakes search

A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. >>

Social Marketing | May 04, 2012

Facebook Offers now available to businesses across U.S.

Facebook has rolled out their self-serve Offers feature to all U.S. regions today after four months of testing with selected partners. >>

Mobile Marketing | May 04, 2012

Mobile: Quarter of Germans have used QR codes

QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS. >>

Ecommerce | May 04, 2012

3 Questions with Axia's Cory Childs

One of the biggest benefits, for businesses, of the Internet is the 'always on' functionality. People can shop, research or contact a brand at their convenience. But that benefit can also be a drawback especially as brands begin consolidating data centers and servers. >>

Advertising | May 04, 2012

The case for in-app advertising

In-app advertising has been around for a few years now, but a funding announcement from one leader in the space may have more advertisers taking note. This week Nautic Partners invested $66 million in LifeStreet Media, a leader for in-app advertising for brands like Facebook and developers using Apple and Android systems. >>

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