BizReport : May 3, 2012 Archive

May 3, 2012 Archive

Mobile Marketing | May 03, 2012

Rebtel: iPhone prompts more loyalty among smartphone owners

Mobile providers and smartphone manufacturers take note: a new survey indicates many US mobile consumers are willing to switch both of you out if the call quality is poor. Mobile VoIP service Rebtel's survey found that call quality is the most important offering for more than 46% of mobile consumers. >>

Ecommerce | May 03, 2012

Poll: Mobile increasingly important for purchasing say Americans

When it comes to mobile shopping, research isn't the only thing people are looking for. To date many in the industry have believed mobiles were used primarily to research products or share deals through social networks. New research out from Placecast indicates mobiles are increasingly being used as a purchase point. >>

Social Marketing | May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. >>

Social Marketing | May 03, 2012

Images on social image sharing sites prompt 32% to purchase

In the first in a series of Consumer Pulses on social image sharing and online shopping, Bizrate Insights reveals that almost a third of image sharing site users have made a purchase after spotting an image they like. >>

Loyalty Marketing | May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to new research from marketing support services firm GI Insight. >>

Internet | May 03, 2012

How Tina Fey inspired Ask.com to change

Ask.com has been on fire of late - company information shows a 35% increase in traffic as well as 2 million downloads of the Ask app. Yes, the growth can be attributed to a hard-working staff and a worthwhile product. But some of the increase can also be attributed to comedienne and Saturday Night Live alum Tina Fey. Here's how: >>

Social Marketing | May 03, 2012

Two new social solutions may increase interactions

Social marketing efforts continue to grow this year, but just launching a campaign or branded profile page is only the beginning. Two new releases in the social space should help brands monitor, analyze and track social campaigns so that changes can be made to improve social ROI. >>