BizReport : May 1, 2012 Archive

May 1, 2012 Archive

Advertising | May 01, 2012

CPG Booster to help reach right audience, right time

A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and purchase intent. >>

Social Marketing | May 01, 2012

BREAKING: Facebook promotes organ donation - friends saving lives

Mark this one up as "I didn't see that coming". While rumours spread that Facebook was to announce something along the lines of "saving life", who would have thought they would be getting into the organ donation game. >>

Social Marketing | May 01, 2012

Only 1 in 10 UK businesses measure social media success

A recent survey by EPiServer found that social media is a bit hit with marketers but when it comes to measuring its benefits and success most were left scratching their heads. >>

Ecommerce | May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers organize and create their websites. >>

Ecommerce | May 01, 2012

Brands: Are you having the why-change conversation? You should.

A recent survey from Corporate Visions found more than half of brand respondents aren't ready for virtual conversations about their products or services. Not because of a lack of information but because most of the aids for this type of conversation hasn't been created for an online environment. >>

Ecommerce | May 01, 2012

Kindle setting Amazon sales on fire

Amazon's Kindle is certainly firing up the online retailer's sales, according to new sales figures released this week. >>