News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Angry Birds players more likely to be Republican?
From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices.
According to comScore's February numbers Samsung remains the top OEM for US consumers with a 25% market share. Apple gained 2 points to hold a 13.5% market share. More than 230 million Americans are now using mobile devices, with just over 104 million using smartphones. The top smartphone platforms remain Google (50% market share), Apple (30% market share) and RIM (13% market share).
Smartphone users are still equally divided in using browsers (40%) and apps (49%) but texting remains the top action (74% participate) for consumers. More than one-third are accessing social networks (36%) and playing games (32%).
Meanwhile, Jumptap reports that iPad 3 traffic didn't have quite the impact expected from the high sales numbers. iPad 3 released in March and crushed sales expectations, but Jumptap found iPad 3 traffic (within their network) accounted for less than 3% of traffic during the initial launch days.
"A very early read of the data would suggest that iPad3 is stealing traffic from the iPad2. This trend suggests that iPad2 users may be more inclined to switch to the iPad3 than original iPad users," said Paran Johar, CMO, Jumptap.
Their report also found iPhone users are more likely to utilize free WiFi hotspots than their Android counterparts, making iPhone consumers a hot market for geo-targeted ad campaigns.
But, perhaps most interesting, Jumptap has broken down two of the most popular mobile games in terms of players - a help for advertisers interested in targeted these players. Comparing the players of Angry Birds and Words with Friends, researchers believe Angry Birds players are more likely to be Republican (45% vs. 23%) than Words players, that Words players are more likely to earn over $100,000/year (40%) and that Angry Birds players are nearly twice as likely to play via tablet than smartphone.
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...