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BizReport : Blogs & Content archives : April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in 140 countries.

by Kristina Knight

During a six month trial phase brands like Dell, Jaguar and General Mills tapped the platform for video creative. Computer brand Dell, for example, tapped Poptent Productions to create a TV ad which aired during the NCAA BCS Championship Game.

"Poptent Productions has thousands of fully-vetted filmmakers and videographers across the US and in 140 countries ready to work on just about any type of online or offline video project," said David Mann, Vice President and General Manager, Poptent Productions. "While we're pleased to already be working with a number of Fortune 500 brands, we are also very focused on providing our member producers with great opportunities to practice their craft and continue growing professionally. Poptent's producers are both highly skilled and motivated, so we are committed to providing them with everything we can to foster their continued growth and success, ultimately enabling them to make a living out of doing what they love."

According to comScore of the 38 billion videos streamed in February less than 8 billion were video ads, leaving quite a lot of space for advertising within the medium. Hulu served about 1.5 billion and Google delivering just over 1 billion.

Most online US consumers (83%) are now watching online video, comScore found, with the average clip coming in at 6 minutes and the average ad unit 0.4 minutes.

Tags: comScore, online video, Poptent, video advertising, video consumption, video content, video trends

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