News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew: One in five Americans aren't online
Everyone in the U.S. is online, aren't they? Not according to a new study from the Pew Internet & American Life Project that shows one in five Americans do not use the Internet.
Shock! Horror! Some people are resisting the urge to log on, according to Pew's latest research.
Who are they?
"Senior citizens, those who prefer to take our interviews in Spanish rather than English, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely adults to have Internet access," Pew said.
Among those that don't use the Internet about half said their reason for avoiding the technology is because it's not useful or relevant to the, while many are just plain disinterested.
Other reasons cited by Internet virgins were cost, no access to a computer, difficulties with Internet connections, safety concerns and lack of time to learn new skills.
Of those that don't currently surf the Internet, just 10% are interested in learning the skills needed to do so.
Pew's survey also reveals that connecting to the Internet is no longer necessarily linked to desktop computer ownership. Almost 90% of Americans now own a mobile phone and over half (57%) have a laptop and around two-thirds use these devices to connect to the Internet via wireless.
"Groups that have traditionally been on the other side of the digital divide in basic Internet access are using wireless connections to go online," says Pew. "Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of Internet access."
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...