News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew: One in five Americans aren't online
Everyone in the U.S. is online, aren't they? Not according to a new study from the Pew Internet & American Life Project that shows one in five Americans do not use the Internet.
Shock! Horror! Some people are resisting the urge to log on, according to Pew's latest research.
Who are they?
"Senior citizens, those who prefer to take our interviews in Spanish rather than English, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely adults to have Internet access," Pew said.
Among those that don't use the Internet about half said their reason for avoiding the technology is because it's not useful or relevant to the, while many are just plain disinterested.
Other reasons cited by Internet virgins were cost, no access to a computer, difficulties with Internet connections, safety concerns and lack of time to learn new skills.
Of those that don't currently surf the Internet, just 10% are interested in learning the skills needed to do so.
Pew's survey also reveals that connecting to the Internet is no longer necessarily linked to desktop computer ownership. Almost 90% of Americans now own a mobile phone and over half (57%) have a laptop and around two-thirds use these devices to connect to the Internet via wireless.
"Groups that have traditionally been on the other side of the digital divide in basic Internet access are using wireless connections to go online," says Pew. "Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of Internet access."
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
- Multitasking activity during TV viewing has little to do with the show being watched
- 65% of shoppers still rely on visits to physical stores during online shopping journey
- Internet ad revenues hit landmark high in first half of 2014
- Report: Product placements can recoup commercial losses
- Study highlights consumer behavior in tablet purchase journey
- Britain leads Europe's online shopping boom
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...