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BizReport : Advertising archives : April 20, 2012

New releases to help with online, offline campaigns

A few new releases to the online space could help brands and marketers not only with their online campaigns, but with offline advertising as well. Here's a breakdown of the new offerings.

by Kristina Knight

First up, Adometry is expanding its marketing programs for television, radio and print campaigns. Called Adometry Attribute, the platform enables brands to link offline ad campaigns with online advertising attribution and optimization techniques to improve performance.

"For a long time, brands have wanted to leverage the same advanced measurement techniques they're accustomed to using in the online world for their traditional TV, print and radio campaigns," said Paul Pellman, CEO of Adometry. "We've made that possible by ingesting data from all kinds of offline media and integrated marketing sources to determine the influence those initiatives are having on conversions."

From Constant Contact, the release of CardStar 4.0 for iPhone. The app consolidates membership and reward program cards in a single space so that consumers can find what they need easily. The new release also includes a global search function to find favorite merchants and mark their most-used cards for easy retrieval. The app also allows for simpler sharing between friends.

Andy Miller, director of mobile products for Constant Contact said, "CardStar 4.0 takes this user experience to the next level, and makes the app even more beneficial to users worldwide. The added features in CardStar 4.0 make it even easier for users to quickly get started, store, manage and use their loyalty cards right from their smartphones. Best of all, the app is still completely free to download and use."

Meanwhile, AdAudience will begin using AudienceScience Gateway to help brands more effectively target advertising messages. AdAudience is a joint venture between IP Germany, SevenOne Media, TOMORROW FOCUS and G+J Electronic Media Sales; by utilizing the Gateway platform these marketing entities will improve their reach into the German consumer base to nearly 80%.

Finally, Retail Pro 9.2 has been released with the promise to improve customer loyalty and UPC reuse. Through the system retailers can set up loyalty programs quickly and easily.

Tags: AdAudience, Adometry, advertising tools, AudienceScience, Constant Contact, mobile marketing tools, Retail Pro

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