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BizReport : Mobile Marketing : April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in an engaging way.

by Kristina Knight

marketron.gif"Our mobile solution offers media organizations the opportunity to tap into digital advertising budgets by opening up a new revenue stream at a price local TV stations can afford," said Martin Kristiseter, Vice President of Mobile Solutions at Marketron. "After the explosive growth and incredible revenue uplift we have created for our radio customers, expanding our solution to local television was the natural next step. Radio has embraced this technology and now nothing is standing in the way of television stations leveraging the power of mobile to add exceptionally valuable, high-touch and measurable advertising to their sales programs."

Through Marketron Mobile television broadcasters to create mobile campaigns and content like polls, text to win contests and even voting solutions. According to some firms 98% of text messages are opened within five minutes of sending, giving the sender a good chance at engaging that consumer.

Further, by using mobile metrics - like location or interest based data - marketers can create more engaging mobile campaigns.

"Mobile advertising is taking on a larger role in the marketing mix for many of the advertisers that we work with," said Chuck Wood, General Manager, Delta Media. "Developing creative and well-targeted mobile campaigns has become an essential part of our business, and Marketron's Mobile solution offered us an easy to use and accessible application that provides us with greater efficiencies in development and rollout of campaigns. This has opened up a completely new revenue channel for our organization and Marketron's expertise allowed us to get this initiative off the ground and profitable immediately."

Tags: Marketron, mobile ads, mobile engagement, mobile marketing, mobile trends, television advertising

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