News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
IAB: 2011's record-breaking Internet ad revenues, mobile makes its mark
The Interactive Advertising Bureau has released Internet ad revenue figures for 2011 that show it was a record-breaking year in which mobile made its mark.
In 2010, Internet ad revenues broke all records totaling $26 billion. New figures released by the IAB for last year show that the record has been broken again. Revenues for the full year soared to a new high of $31 billion.
Furthermore, the fourth quarter of 2011 broke all records with a total $9 billion, a 15% increase over the previous quarter and a YoY growth of 20% from 2010's $7.4 billion.
"Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media," said Randall Rothenberg, President and CEO, IAB. "Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix."
The 2011 report is the first in which mobile is listed as a standalone category, and for good reason. Growth in mobile advertising was fastest of all IAB's categories, up 149% to $1.6 billion in 2011. It now accounts for 5% of all Internet ad revenue, more than email (1%), sponsorship (4%) and rich media (4%). Search, at 46.5%, is the largest category.
"The year 2011 saw mobile advertising become a meaningful category," said David Silverman, Partner, PwC U.S. "By combining some of the best features of the Internet, along with portability and location-based technology, mobile advertising is enabling marketers to deliver timely, targeted, relevant, and local advertisements in a manner that was not previously possible. It is for these reasons that we expect strong growth to continue with mobile advertising."
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than...
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...